Privacy Policy

Perfect Hydration, LLC and its parent and affiliates (together, “Perfect Hydration,” “we,” “us,” or “our”) recognize the importance of privacy and the need to protect the Personal Information provided to us. This Privacy Policy (the “Privacy Policy”) explains our data collection practices and use of your Personal Information. This Policy applies to our website (including www.perfect-hydration.com and any sub-domains, and to information we collect offline (together, our “Service”).

Please read this Privacy Policy and our Terms of Use carefully before using the Service. We want you to be fully aware and confident of how your information is collected and used because we appreciate the trust you have placed in us. By using the Service or otherwise providing Personal Information to us, you agree to the Service’s Terms of Use and consent to Perfect Hydration’s data collection, use, and disclosure practices, and other activities as described in this Privacy Policy, and any additional privacy statements that may be posted on an applicable part of the Service. If you do not agree and consent, please discontinue use of the Service, and uninstall Service downloads and applications.

What Personal Information do we Collect and Why do we Collect It?

“Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal Information does not include information that is publicly available, de-identified, or aggregated.

The chart below summarizes the types of Personal Information we may collect from you and why we collect it:

Contact Information

Name, title, alias, postal address, phone number, fax number, email address

To fulfill and deliver your orders
To communicate with you, including about our products and your orders, updates to our terms and policies, and to obtain your feedback
Processing returns and refunds
For product warranties
To send you marketing materials and advertisements
To allow you to participate in promotions, sweepstakes, and contests
To detect and prevent fraud against you and/or us

Commercial Information

Products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, information from surveys, promotions and product reviews

To fulfill and deliver your orders
Processing returns and refunds
For product warranties
To provide you with appropriate products and recommendations
To help you find relevant products more quickly
To provide customer service and support
To allow you to participate in promotions, sweepstakes, and contests
To improve our websites, apps, products, marketing and advertising

Internet or Other Electronic Network Activity Information

Browser type and language, operating system, internet or mobile network provider, website or app access time, duration of visit, referring website address, browsing and search history, webpages viewed immediately before and after our websites, information related to your interactions with our Service, social media pages, emails, online chat, text message communications, and advertisements

To provide you with a better website experience
To provide you with appropriate products and recommendations
To show you relevant ads while you browse the internet or use social media
To improve our websites, apps, marketing, and advertising
To allow you to participate in promotions, sweepstakes, and contests
To detect and prevent fraud against you and/or us

Geolocation Data

Your physical location based on information you provide directly or inferred from your IP address or mobile device location

To fulfill and deliver your orders
Processing returns
For product warranties
To help you find retail stores that sell our products
To tailor content, marketing, or advertising

Communications with Us

The contents of your communications with us via phone, email, text message, chat, or other means (such as survey responses, product reviews, and comments on our blog and social media pages)

To communicate with you, including about our products and your orders, to provide answers to your questions, and to obtain your feedback
To provide customer service and support
Processing returns and refunds
For product warranties
To improve our websites, apps, products, and marketing
To allow you to participate in promotions, sweepstakes, and contests
To detect and prevent fraud against you and/or us

Inferences About You from Any Other Category of Information We Collect

Information reflecting your preferences, characteristics, trends, or attitudes

To provide you with appropriate products and recommendations
To improve our websites, products, and marketing
To provide you with a better website experience
To detect and prevent fraud against you and/or us

We may use and share information for any purpose if it is publicly available, de-identified, or aggregated with other information so that it can no longer identify you.

How do we collect personal information?

We collect your Personal Information through various means, including when you directly provide it to us and automatically through your use of our websites. We may also collect Personal Information about you from our Service Providers and from third parties. In some instances, you may be able to choose what information to provide, but sometimes we require certain information from you to use features of our Service.

Information that you provide

We collect Personal Information about you directly when you:

Enter search terms or other information through our website
Exchange communications with us by mail, email, phone, text, etc.
Obtain customer service or technical support
Participate in a survey, marketing promotion, sweepstakes or contest
Post reviews or other information about our products or Service
Connect with us via social media

Information collected automatically

Perfect Hydration, our Service Providers, and/or third-party services also automatically collect certain information about you when you access or use the Service (“Usage Information”). Usage Information may include IP address, device identifier, browser type, operating system, information about your use of the Service, and data regarding network connected hardware (e.g., computer or mobile device).

The methods used to collect Usage Information include:

Log Information. Log information is data about your use of the Service, such as IP address, browser type, mobile app usage data, Internet service provider, referring/exit pages, operating system, date/time stamps, and related data, and may be stored in log files.
Cookies. We use cookies and other tracking technologies (such as web beacons) to collect and store information about your interactions with our website, including information about your browsing behavior. Our website also supports third-party cookies placed by our Service Providers, affiliates, and advertising partners.

Cookies are small files that a website transfers to your device through a web browser that enable the site’s or a third party’s systems to recognize your device and to capture and remember certain information. Web beacons (also known as tracking pixels) are tiny graphics embedded invisibly on a webpage or in an email that may be used to deliver or communicate with cookies, to count users who have visited certain pages, and to understand usage patterns. In general, our websites use cookies and other tracking technologies as follows:

Where necessary to run our website
To optimize the functionality of our website, including by personalizing content for you, greeting you by name and remembering your preferences (e.g., your choice of language or region)
For analytics purposes—for example, to help us understand how our website is used, to see what products most interest you, and determine how best to market our products to you. More information on website analytics is provided below.
For purposes of ad targeting and marketing. These cookies collect information about your browsing behavior on our websites in order to show you interest-based advertising when you visit other websites or use social media.
To determine if you open or act upon our email messages. Information on unsubscribing from our commercial email communications is provided below.
To obtain information about your interactions with our online advertisements, such as whether you clicked on an ad and the website where you may have seen the ad

Cookies vary in how long they last. “Session cookies” terminate shortly after you terminate your internet session. “Persistent cookies” are stored on your device until a set expiration date. We may use both session cookies and persistent cookies on our website.

Information Perfect Hydration collects from other sources

Our Service Providers may collect Personal Information on our behalf in the course of providing their services to us. We also may obtain your Personal Information from our parent, affiliates, and sister companies. In some circumstances, we may obtain Personal Information about you from business partners, resellers and data brokers, some of which may sell the information to us.

When will we Share your Information?

We may disclose your Personal Information for any purposes not inconsistent with this Privacy Policy, our written statements at the point of collection, or applicable law. In general, we share Personal Information as follows:

Within our group of companies including with our parent and affiliates, etc.
With our agents, vendors, consultants, and other service providers (collectively, “Service Providers”) in order for them to provide their services to us. For example, we may share your Personal Information to provide customer service, operate and improve our business and website, improve our products and customer service, help run our Promotions, perform marketing and advertising services on our behalf, perform auditing and quality control, to communicate with you, and to otherwise operate our business.
With third parties for marketing purposes, to improve our products and services, or to provide you with other products and services that may interest you
With our advertising partners for the purposes of ad targeting, remarketing, and customized advertising content
As necessary, for the following purposes: (a) to comply with any legal process; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; (d) to protect our operations and protect our rights, privacy, safety or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain
With our insurers and professional advisers for the purposes of managing risks, obtaining professional advice, exercising or defending against legal claims, etc.
With third parties in connection with or during negotiations of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceeding)

Social features on our service

Certain functionalities on the Service permit interactions that you initiate between the Service and certain third-party services, such as third-party social networks (“Social Features”). Examples of Social Features include: enabling you to send content such as contacts and photos between the Service and a third-party service; “liking” or “sharing” Perfect Hydration’s content; and to otherwise connect the Service to a third-party service (e.g., to pull or push information to or from the Service). If you use Social Features, information you post or provide access to may be publicly displayed on the Service or by the third-party service that you use. Similarly, if you post information on a third-party service that references the Service (e.g., by using a hashtag associated with Perfect Hydration or other Perfect Hydration affiliates in a tweet or status update), your post may be used on or in connection with the Service or otherwise by us and/or our affiliates. Also, both Perfect Hydration and the third party may have access to certain information about you and your use of the Service and any third-party service.

Analytics

Perfect Hydration may use Google Analytics, Adobe Analytics, or other Service Providers for analytics services. These analytics services may use cookies and other tracking technologies to help Perfect Hydration analyze Service users and how they use the Service. Information generated by these analytics services (e.g., your IP address and other Usage Information) may be transmitted to and stored by these Service Providers on servers in the U.S. and these Service Providers may use this information for purposes such as evaluating your use of the Service, compiling statistics on the Service’s activity, and providing other services relating to Service activity and other Internet usage. See below for more information on your choices regarding these services.

Your Choices about Tracking and Communications from Us

Cookies and Tracking Technologies

Cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options, so you may need to set them separately. Please review your browser’s Help menu for instructions, or visit www.allaboutcookies.org for more information. Additional options for opting-out of interest-based advertising can be found at https://optout.networkadvertising.org/?c=1. Please note that, if you disable all cookies, some features of our websites may not function properly.

Do Not Track Signals

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. For more information, please see the California-specific section of this Policy, below.

Analytics and Advertising Technologies

You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on. You may exercise choices regarding the use of cookies from Adobe Analytics by going to http://www.adobe.com/privacy/opt-out.html under the section labeled “Tell our customers not to measure your use of their web sites or tailor their online ads for you.” To exercise choices regarding the use of cookies from Yahoo, please visit https://policies.yahoo.com/ie/en/yahoo/privacy/topics/webanalytics/index.htm.

You may choose not to receive some interest-based advertising by submitting opt-outs. Some of the advertisers and Service Providers that perform advertising-related services for us may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, see http://www.networkadvertising.org/choices/. Please be aware that, even if you are able to opt out of certain kinds of interest-based advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer deliver certain interest-based advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Also, if your browsers are configured to reject cookies when you visit these opt-out webpages, or you subsequently erase your cookies, use a different device or web browser or use a non-browser-based method of access (e.g., mobile app), your NAI / DAA browser-based opt-out may not be effective.

We may also use advertising services provided by Google Ad Services and Microsoft Advertising Services. To learn more about the data Google collects and how your data is used by it and to opt out of certain Google browser Interest-Based Advertising, please visit here. To learn about the data Microsoft collects and how your data is used by it and to opt out of certain Microsoft browser interest-based advertising, please visit here.

In addition, we may serve ads on other online services that are targeted to reach people on those services who are also identified on one of more of our databases (“Matched List Ads”). This is done by using tracking technologies or by matching common factors between our databases and the databases of the other online services such as Facebook or Twitter. We are not responsible for these third-party services, including without limitation their security of the data they hold about you. If we use Facebook to serve Matched List Ads on Facebook services, you should be able to hover over the box in the right corner of such a Facebook ad, or go to your account settings, and find out what options Facebook offers you to control such ads. If we use Twitter Matched List Ads, you should be able to review your ad options in account settings on Twitter.

Perfect Hydration is not responsible for effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

Email Communications

You may unsubscribe from our marketing email communications by clicking the “unsubscribe” link found in every commercial email we send, or by sending a request to unsubscribe to info@perfect-hydration.com. If you opt-out of our marketing email communications, we may still send you email messages related to your account or purchases with us. Unsubscribing from our marketing communications will not affect the level or quality of service we provide to you.

Text/SMS Messages

You have the choice to opt-in to receiving text messages and alerts on the mobile phone number(s) you share with us. Once you opt-in, we may send you text messages (i) about our products and promotions (including advertisements, sales, and special offers); (ii) to investigate or prevent fraud; and (iii) to alert you in the event of an issue with any of your purchases. You do not have to opt-in to text messages and alerts to use and enjoy our websites or products. If you opt-in, standard text messaging charges may apply. You may choose to opt-out from our text messages and alerts at any time. To directly opt-out, send us a text message from your mobile phone with the word STOP, STOP ALL, END, QUIT, CANCEL or UNSUBSCRIBE, and we will unsubscribe you from text communications. If you opt-out, you will not receive any additional text messages via your mobile phone. For more information regarding our text messaging and alerts, please contact us at info@perfect-hydration.com.

International Visitors

Our Service is directed solely to residents of the United States of America. If you access the Service from outside of the United States of America, please be aware that Personal Information collected through the Service may be transferred to, processed, stored, and used in the United States of America. Data protection laws in the United States of America may be different from those of your country of residence. Your use of the Service or provision of any Personal Information constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information in the United States of America as set forth in this Privacy Policy.

Children's Privacy

The Service is intended for a general audience and not directed to children less than 16 years of age. We do not knowingly collect or sell the Personal Information of children under the age of 16. If we learn that we possess information from a child under the age of 16, we will delete such information in accordance with the Children’s Online Privacy Protection Act (“COPPA”) or other applicable laws (such as the California Consumer Privacy Act). If you are a parent or guardian and you believe that your child under the age of 16 has provided us with Personal Information, please contact us.

Nevada Privacy Notice

Nevada residents may opt-out of the sale of “covered information” to third parties, including but not limited to name, address, social security number, telephone number, email address, and other information through which a person may be contacted. Our uses of your Personal Information are not sales under Nevada law. If you have any questions or if you would like to receive notice by email in the event we should engage in sales of Personal Information under Nevada law in the future, please email us at info@perfect-hydration.com.

Your California Privacy Rights

This section supplements the other parts of our Privacy Policy, and provides additional information for California residents pursuant to the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), and other applicable California laws and regulations.

If you are a Perfect Hydration employee, please see our California Employee Privacy Notice for additional disclosures.

California Notice of Personal Information Collected

The Personal Information we collect about you, the sources from which we collect it, and how we use and disclose it are described elsewhere in this Privacy Policy. Here is how the types of Personal Information we collected within the past 12 months fit within the categories defined by the CCPA:

Identifiers—including your name, alias, title, user ID, email address, email communication preferences, postal address, phone number, fax number, signature, driver’s license or state ID card number, login information for our Service, IP addresses

Sensitive Personal Information within this category includes and driver’s license or state ID card number

Personal Information described in Cal. Civ. Code § 1798.80(e)—overlaps with the identifiers we collect
Characteristics of protected classifications under California or federal law—we may collect your birthdate, age, gender, and languages spoken
Commercial information—including purchase history, products or services purchased, obtained or considered, and other purchasing or consuming histories or tendencies
Internet or other electronic network activity information—including device and usage information, browsing history, search history, and information regarding your interactions with our website and advertisements, email engagement activity, information from cookies and other tracking technologies, and website analytics information
Geolocation data—geolocation data inferred from your IP address or mobile device location

Sensitive Personal Information within this category includes precise geolocation, which is collected based on your mobile device location

Audio, electronic, visual, thermal, olfactory, or similar information—audio data collected when you call our customer service numbers
Professional or employment related information—such as your employer and position if you choose to provide that information to us
Inferences drawn from other Personal Information—preferences, characteristics, predispositions, behavior, or attitudes based on other Personal Information collected about you
We also collect the contents of your communications with us, which may include Personal Information that does not necessarily fit within one of the specific categories defined by the CCPA

Retention of Personal Information

We keep the categories of Personal Information described above for as long as is necessary for the purposes described in this Notice or otherwise authorized by law. This generally means holding the information for as long as one of the following apply:

Your Personal Information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information;
Your Personal Information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the Personal Information was collected;
The information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
We are otherwise required or permitted to keep your information by applicable laws or regulations.

Where information is used for more than one purpose, we will retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us using the contact details below.

Disclosures, Sharing, and Sales of Personal Information

We may disclose to our Service Providers and Contractors any category of Personal Information we collect in order to further the business purposes described in this Privacy Policy, which include:

Auditing related to ad impressions
Ensuring security and integrity of Personal Information
Debugging to identify and repair errors that impair existing intended functionality
Short-term, transient use, including, but not limited to, non-personalized advertising
Performing services on our behalf
Providing advertising and marketing services (except for cross-context behavioral advertising)
Undertaking internal research for technological development and demonstration
Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us
Processing, maintaining, or collecting Personal Information on our behalf
Detecting or protecting against malicious, deceptive, fraudulent or illegal activity
Internal use by the service provider

The categories of Service Providers and Contractors to which Personal Information is disclosed include order processing and delivery vendors, customer service providers, analytics and website support vendors, marketing service providers, auditors, and service providers that help support our website and business operations. For more information, please see the section of this Policy titled When Will We Share Your Information?

Except for driver’s license/state ID card number, we may also sell or share with third parties any of the categories of Personal Information we collect. Under California law, a “sale” of Personal Information does not necessarily involve an exchange of money. Instead, the term also includes disclosures of Personal Information to third parties under circumstances where the third parties may use the information for their own purposes. The third parties to which this information may be sold or shared include advertising and marketing companies, social media platforms, other businesses interested in marketing their products and services to you, data cooperatives and exchanges, and data brokers. Our purposes for selling and sharing Personal Information relate to certain types of marketing and advertising, as further described above. We do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years of age.

How to Use Your Rights Under the CCPA

If you are a California resident, you have the right to submit certain requests relating to your Personal Information. To exercise any of these rights, please submit a request via email to info@perfect-hydration.com.

Please note that, if you submit a request to know, request to delete, or request to correct, we will need to take reasonable steps to confirm that the person submitting the request is the person to whom the information relates (or his or her authorized agent). We generally ask you to provide 2-3 pieces of Personal Information about you in order to verify your identity. The specific steps taken to verify the identity of the requesting person may vary based on the nature of the request, including the type, sensitivity and value of the information involved, the risk of harm posed by unauthorized access, deletion or correction, the likelihood of fraud, the robustness of Personal Information provided to verify your identity, the nature of our business relationship with you, and available technology for verification.

You may designate an authorized agent to make the requests below on your behalf. An authorized agent must submit proof to us that he or she has been authorized by you to act on your behalf, and you will still need to verify your identity directly with us. An authorized agent may submit a request on your behalf using the email address listed above.

Right to Opt Out of Sale and Sharing of Personal Information. Although we do not sell your Personal Information in exchange for money, some of the ways in which we share your Personal Information for advertising or marketing may be considered a “sale” or “sharing” under California law. To opt out of the sale of your Personal Information or sharing for cross-context behavioral advertising or opt out of offline sales and sharing, please submit a request using the email address listed above.

Right to Know. If you are a California resident, you have the right to request more information regarding the following:

The categories of Personal Information we have collected about you, including

The categories of sources from which the Personal Information was collected
Our business or commercial purposes for collecting, selling, or sharing your Personal Information
The categories of recipients to which we disclose Personal Information
The categories of Personal Information that we sold, and for each category identified, the categories of third parties to which we sold that particular category of Personal Information
The categories of Personal Information that we disclosed for a business purpose, and for each category identified, the categories of recipients to which we disclosed that particular category of Personal Information

The specific pieces of Personal Information we have collected about you
A list of the third parties to which we have disclosed Personal Information, as defined under California Civil Code Section 1798.83(e) (a/k/a the “Shine the Light Law”), during the preceding calendar year for third-party direct marketing purposes

Please note that due to the different requirements of the applicable laws, our response times may vary depending on the specific type(s) of information sought. We respond to all verifiable requests for information as soon as we reasonably can and no later than legally required.

Right to Request Deletion of Your Personal Information. California residents have the right to request that we delete Personal Information we collected from you, subject to certain exceptions.

Right to Correct Inaccurate Information. If you believe that Personal Information we maintain about you is inaccurate, you have the right to request that we correct that information.

Right to Limit Use and Disclosure of Sensitive Personal Information. You may direct us to limit the use and disclosure of your Sensitive Personal Information to uses/disclosures that are reasonably necessary to provide our goods and services, or as needed: to ensure security and integrity; to prevent fraud or illegal activity; for physical safety; for short-term, transient use, including for non-personalized advertising; to perform services on behalf of the business; and to verify or maintain the quality or safety of a service or device owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance such services or devices. To limit our use of your Sensitive Personal Information, please submit a request to the email address listed above.

Right to Non-Discrimination. If you choose to exercise any of the privacy rights conferred by the CCPA, you also have the right not to receive discriminatory treatment by us. This means that, consistent with California law, we will not deny providing our products or services to you, charge you different prices or provide a different level or quality of products or services to you unless those differences are related to the value of your Personal Information.

Changes to This Policy

By using our Service, you consent to the terms of this Privacy Policy and our Terms of Use. We may change our Privacy Policy from time to time. Your use of our Service indicates your consent to the privacy policy posted at the time of use.

How to Contact Us

If you have any questions about this Privacy Policy, please contact Perfect Hydration at info@perfect-hydration.com or by mail to:

Perfect Hydration, LLC
Attention: Legal Department
4401 S. Downey Road
Vernon, CA 90058

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